Insurance is one of the most boring business on earth and we are here to make it simple and cool*. We are a global player with India as our technology and spiritual home.
We provide a unique platform that enables a truly digital experience for the insurance consumers. While there are many players in the market focusing on distribution of insurance, our singular focus remains on consumer empowerment. We believe that by helping consumers understand their risk coverages better we can assist them in making informed decisions and more effective use of their insurance.
Our dream is to make Digital Insurance a new normal. We are building creative tools which will allow all players in the insurance ecosystem to benefit from greater customer engagement. TrueCover* offers unique benefits to insurers, intermediaries as well as customers to help create a truly digital experience for insurance customers.
We want to empower consumers to maximise the utility of their insurance benefits. Our passion for helping consumers motivates and drives all our decision making as we continue to put consumers at the core of our product philosophy. That includes not harassing our customers with untimely calls and text.
Technology has the power to connect, to magnify and to amplify any service or product. We leverage latest advancements in AI, CVT, Machine-Learning and Blockchain across our platforms to enhance insurance user experience. Plus, its amazingly cool to work with some of the cutting edge stuff.
Insurance is important for socio-economic development for any country. We need to succeed as an ecosystem to allow consumers to build financial security into their daily lives. Our products solve real problems which currently afflict the main industry stakeholders. Only when we connect the dots, we can strengthen the entire ecosystem to service the end user better.
We wanted to keep our logo simple, but could not help adding a quirk. An Asterisk in the text usually denotes a fineprint or a finer point explained later.
TrueCover* aims to provide insurance consumers with clarity on insurance products. To maximise insurance benefits, one needs to know these finer details. The Asterisk in our logo aims to remind users that as insurance products are complex, with TrueCover* they will be able to understand this fine-print better. It is a promise that we will first and foremost help users make the most of their existing insurance rather than becoming yet another portal for selling insurance to them.
The founding team packs some serious firepower. Our team has expertise in insurance, finance, technology and products - with proven experience in building teams and delivering path breaking market solutions. The team eats, sleeps and dreams technology with unflinching resolution to fix insurance for consumers.
Ashish wears the captain’s hat. He is known to make things work for everyone - despite his extensive consulting experience. Unlike the rest of us, who do an obligatory MBA, Ashish decided to become a practicing economist with mixed outcomes. In previous life, he managed to work on some mind-blowing stuff from multi-billion dollar strategic investments to international trade deals, from restructuring industries to building smart cities. Fortunately, his globe-trotting travails with bag full of air-miles come in handy often.
If we let him any free time, he loves to read and run, preferably not at the same time. He likes to play, watch and gossip about all sports from F1, football, golf to poker. His favourite mastermind topic is whiskies of the world. Ashish is an alumni of IIT Delhi and University of London.
Peeyush is our product whiz and in-house matchmaker-in-chief, aka Sales head. His network is legendary and it is said that if you are not on his linkedin then you are in serious danger of getting there soon. He is also known as Chief Idea Officer. It is a testament to his product prowess that several of his previous startups were able to deliver phenomenal growth, customer engagement and funding. He knows more about product, marketing and sales for startups than several VCs, but thankfully they are all his friends.
In his free time, he loves watching documentaries and alternative cinema from across the world. He can give gyan on any topic and counsels free folks on virtues of Keto diet in reducing health risks. Peeyush is an alumni of IIT Delhi and IIM Kozhikode.
Nitin is our Chief Jedi Master and keeper of the “force”. Having been a real CEO - not just the start-up kind - he knows the importance of building strong teams for delivering real value for customers. He is know to be a tough task master and yet regarded highly in the insurance circles. He helps us evangelise customer priorities in a fiercely competitive marketplace.
Nitin loves Hyderabad Biryani, Lucknawbi kebabs, F1 and Apple products in equal measures. Now that he has so much free time since leaving Corporate life, he has a newfound zeal to discover his true passions. Nitin has business degrees from XLRI (J) and INSEAD.